Industrial Plots

How Kewpie’s ₹200 Crore Investment Is Fueling Demand for Industrial Plots Along the Yamuna Expressway

The industrial plots in the Yamuna Expressway corridor have been attracting considerable attention from local and foreign investors because of improved connectivity and proximity to the proposed Noida International Airport (Jewar) and aggressive marketing by the Yamuna Expressway Industrial Development Authority (YEIDA). The industrial hubs in the region have emerged as the most valuable real estate for setting up manufacturing units, logistics, and auxiliary units, and thus, industrial plots are one of the most in-demand land parcels in Northern India.

Kewpie’s Proposed ₹200 Crore Facility: A Game-Changer

Japan-based Kewpie Corporation has recently made a proposal for an investment of ₹200 crore to set up a food processing unit in the industrial area being administered by YEIDA, requiring approximately 8-10 acres of land.

This proposal was taken up in a high-level meeting with the officials of YEIDA, where the discussion centered on the availability of land, infrastructure support, and other formalities required for setting up the plant. The delegation also visited possible industrial lands and logistics support in the area.

Kewpie, famous for its leadership position in the mayonnaise and processed food industry in Japan (with a market share of around 60%) and presence in 79 countries, is also planning to make the Indian plant a major part of its “Make in Local” initiative.

Why Industrial Plots Are Gaining Value

1. Strategic Infrastructure and Connectivity

Industrial plots near the Yamuna Expressway enjoy superior connectivity to India’s largest consumption zones, including Delhi, Noida, and Agra. The presence of the expressway ensures fast movement of goods, making these plots ideal for manufacturing and distribution units.

Additionally, the upcoming Noida International Airport (in Jewar) is expected to amplify logistics efficiency, further enhancing investment appeal in industrial zones.

2. Foreign Investments and Industrial Clusters

Kewpie’s proposal reflects a larger trend of global firms choosing the Yamuna Expressway region for setting up manufacturing units. Other Japanese and international companies have shown similar interest, indicating that industrial plots here are being recognized for their long-term growth potential.

3. Employment Generation and Local Economy Boost

The establishment of large manufacturing facilities in industrial zones is expected to create direct and indirect employment opportunities, boosting the local economy and encouraging ancillary industries to settle nearby.

4. Planned Development and Government Support

YEIDA’s active role in promoting industrial growth through land allocation, plot schemes, and infrastructure development is strengthening investor confidence. With policies focused on ease of doing business, the demand for industrial zones is expected to rise further.

What This Means for Investors and Businesses

Industrial plots near the Yamuna Expressway are now being seen as high-value assets with strong potential for appreciation. As companies like Kewpie pursue large-scale projects, these plots are expected to attract more investments, leading to a multiplier effect on the regional industrial ecosystem.

For property investors and industrial developers, this trend suggests that acquiring an industrial zone now could lead to significant gains in the medium to long term, both in terms of capital appreciation and business opportunities.

Conclusion

The surge in interest from global companies like Japan’s Kewpie Corporation has clearly put the spotlight on industrial plots along the Yamuna Expressway corridor. With a ₹200 crore facility proposal under review, these industrial zones are expected to witness rising demand, enhanced valuation, and increased investor focus in the years ahead. Supportive government policies, strategic infrastructure, and burgeoning demand make these industrial zones a compelling choice for industrialists and investors alike.

FAQs

Q1. What are industrial plots?
Ans: Industrial zones are land parcels designated specifically for industrial use—such as manufacturing plants, warehouses, and logistics facilities—often equipped with requisite infrastructure.

Q2. Why are industrial plots near Yamuna Expressway in demand?
Ans: Their demand is driven by excellent connectivity, proximity to the upcoming Jewar airport, government support through YEIDA, strategic location, and increasing foreign investments.

Q3. How will Kewpie’s plant impact industrial plots?
Ans: Kewpie’s ₹200 cr proposal is expected to enhance investor confidence, increase demand for adjacent industrial plots, and encourage further foreign and domestic industrial projects.

Q4. Who manages industrial plot allotment in this region?
Ans: Industrial plot allotments are managed by the Yamuna Expressway Industrial Development Authority (YEIDA), which oversees land availability, infrastructure, and development policies.

Q5. Is investing in industrial plots a good long-term strategy?
Ans: Yes, given the strategic infrastructure, rising industrial growth, and potential for appreciation, industrial zone near the Yamuna Expressway can be considered a solid long-term investment.